Cultural marketing conference from the conference series “What is attractive culture?”
Cultural Marketing Conference in Estonia – Source of Experience for Lithuania
ARTS MANAGEMENT NEWSLETTER
On the 3-4 November 2005, in Estonia, Tartu, a conference of culture marketing was held. It promoted exchange of experience accumulated by culture management professionals and cooperation through expansion of international relations with colleagues. Estonia has started preparing for participation in the program “European Capital of Culture 2011”.
It is necessary to plan holding a conference like that in Lithuania. It would render more possibilities to get ready for the year 2009 and would help to prevent from making mistakes our colleagues have made. Upon invitation of the Department of Culture of Tartu headed by young and active Ms. Katriin Fisch-Uibopuu, the conference of cultural marketing was attended by Ms. Vaida Sikorskaitė, Senior Specialist of the Culture and Art Department of Vilnius City Municipality, and the incorporator of the Public Institution / NGO "Culture Artfact".
Organizers of the conference: IFEA International Festivals & Events Association Europe and Municipality of Tartu city. Free of charge attendance was granted to Baltic organizers of culture management. We were delighted by excellent organization, and friendly and open communication that is not specific to Estonians. The brightest leaders and managers of foundations, associations and international cultural companies, who shared both, their nice results and damages, problems and losses that cannot be usually avoided by organizers of cultural projects, participated at the conference.
The following international experts, people of culture and representatives of businesses shared their experience,
• Bonita Kolb /Assistant Professor at Lycoming College/
• Jeroen Mourik /Chairman of the International Festivals and Events Association Europe/
• Mik Flood / Member of the European Foundation of Arts and Heritage Executive Committee/
• Priit Raud / Manager of the Kanuti Gildi Saal, Artistic Director of the Baltoscandal International Theater Festival/
• Robert Palmer / Independent cultural consultant, author of the study “European Cities and Capitals of Culture”/
• Pekka Timonen / Cultural Director of the City of Helsinki/
• Lars Blicher-Hansen / Director of the „Event Denmark” project /
• Urmas Kõiv / Project Manager of the International Tartu Hanseatic Days
November 3-4, 2005 at the Vanemuine Concert House
09.00 - 10.00 Registration of the participants
10.00 Opening words by Tartu’s Deputy Mayor Hannes Astok
10.15 - 11.45 Session I session: Culture and Cultural Marketing.
Bonita Kolb - Assistant Professor at Lycoming College
11.45 - 12.15 Coffee break and the presentation of the article collection „Ideeturg“ („Idea Market“)
12.15 - 13.30 Session II: International Cultural Networks and Pan-European Cooperation.
Jeroen Mourik - Chairman of the International Festivals and Events Association Europe.
Mik Flood - Member of the European Foundation of Arts and Heritage Executive Committee.
Priit Raud - Manager of the Kanuti Gildi Saal, Artistic Director of the Baltoscandal International Theater Festival.
13.30 - 14.30 Lunch
14.30 - 15.45 Session III: Cultural Capital as an Opportunity for Designing Image at an International Level
Robert Palmer - Independent cultural consultant, author of the study “European Cities and Capitals of Culture”
Pekka Timonen - Cultural Director of the City of Helsinki
15.45 - 16.15 Coffee break
16.15 - 17.15 Session IV: Examples of International Cultural Project Marketing
Lars Blicher-Hansen - Director of the „Event Denmark” project
Urmas Kõiv - Project Manager of the International Tartu Hanseatic Days
17.15 - 17.45 Final session
20.00 Evening program at Club Tallinn
09.00-10.00 Registration of participants
10.00-10.15 Opening words by Tartu’s Deputy Mayor Sven Illing
10.15-11.30 Session I: Role of Culture in Designing the Reputation of a City
Katriin Fisch-Uibopuu - Head of the Tartu City Government Department of Culture
Triin Vihalemm and Margit Keller - Lecturers at the University of Tartu
11.30-12.00 Coffee break
12.00- 13.30 Session II: Threats and Opportunities in Relation to Cultural Marketing, Practical Examples of Cultural
Marketing in Estonia. Asko Tamme - Director of Tartu Public Library.
Sirje Helme - Director of the KUMU Art Museum
Kadri Tali - Manager of the Nordic Symphonic Orchestra
Jaanus Kukk - Marketing Director of the Vanemuine Theater
14.30-16.0 Session II continues. Mihkel Mõisnik - Editor of Tänapäev Publishers
Merike Lang - Director of the Estonian Open Air Museum.
Rael Artel - freelance art critic, independent curator, director of the Rael Artel Gallery
Ando Kiviberg - Director of the Estonian Folk Music Center, Chief of the Viljandi Folk Music Festival
16.00-16.30 Final session
Programme of IFEA Seminar
4 November Tartu Vanemuise Concert Hall
10.00-11.30 I.a session: Festivals and Tourism.
Colm Croffey, Association of Irish Festivals and Events (AOIFE)
or I.b session: Masterclas Harnessing Creativity (double session) Jeroen Mourik, JMEF
12.00- 13.30 II.a session: Festivals and Rural Communities
William Culver Dodds, Harrogate International Festival, England
or II.b session: Masterclas Harnessing Creativity (continued) Jeroen Mourik, JMEF
14.30-16.00 III.a session: Great Marketing Ideas.
TBA or III.b session: EU Lobby for Festivals and Events - Maria Anderberg
16.00-17.00 Questions and Answers. Group Discussion